BLANCO
24913
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BLANCO

Blanco

In 2005, Jean-Christophe Menu, the publisher of L’Association publishes a biting manifesto, Plates Bandes. In an attempt to insulate his own catalogue from the ‘sensibilities’ of the mainstream, Menu christens the term 48cc to describe the industrial national standard for Francobelgian comics, from its material properties (48 pages, hardcover). In offset printing jargon, a dummy is an unprinted book, which allows the publisher to test the finished object before its manufacture especially when a book goes out from conventional formats. My book Blanco, is an ode to standardization, 48cc dummy printed in 5000 copies and distributed in bookstores. By multiplying a publishing artifact, whose use is nulled by the popularity and ubiquity of its format, Blanco celebrates the signifying force of the industrialization of comics. 

 

Belgium: La Cinquième Couche | 48 pages | hardcover edition | 2019 | 210mm x 297mm | 

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